Planning for the New Year
I’m not a real big fan of New Year’s Resolutions. Making a blanket declaration that on January 1st I will immediately START or STOP doing something seems pretty arbitrary...and ripe for failure. But I do believe in having goals: something tangible that I can work toward. When I owned my advertising agency, January was the time that I diligently made lists of tactics that would help us improve our current client relationships, increase the quality of our creative ideas and bring more interesting work in the door. There was no simple resolution to bring these goals to fruition, it was often a [...]
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